Building, shaping & evolving brands that matter
Strategic brand consulting for businesses navigating growth, change or repositioning.
I’m Kay Spencer - Brand Architect. I work with founders and teams to clarify their brand direction, refine their messaging, and bring strategy to life. Whether you're scaling, shifting, or starting something new, I work alongside you to build a brand that’s both meaningful and market-ready.
With a background in brand architecture and a hands-on approach to delivery, I bridge the gap between strategy and execution - so your brand doesn’t just look good, it works hard for your business.
600+ brands
From fledgling startups to global leaders and everything in between.
Multiple sectors
Health, construction, sports, property, professional services, FMCG, automotive, beauty and more.
Agency, corporate & business owner
With experience on every side of the table I bring a perspective few can match.
Having navigated the fast-paced worlds of corporate giants, creative agencies, and start-up ventures, I've faced challenges, seized opportunities, and learned from my share of mistakes.
Each experience has sharpened my ability to craft strategies that drive tangible results.
With a deep-rooted understanding of brand development and business strategy, I trust my instincts to create tactical plans that cut through the noise and make a real impact.
I bring a nuanced approach that blends creativity, insight, and execution ❊
Scaling, pivoting, or simply need a fresh perspective?
I plug in where it matters most.
❊ Where do you need me?
Flexible Support
Fractional marketing lead for major initiatives
Seamless support during rapid business growth
On-the-ground delivery with a handover to your internal team
01Brand in Transition
Aligning your brand with where your business is now
Structuring new products into an existing hierarchy
Reframing your offer for evolving customer needs
02Market & Customer Insight
Understanding what drives your customers
Identifying mismatches in messaging or experience
Uncovering friction points in your customer journey
03Strategy & Direction
Clarifying next steps in moments of growth or change
Bringing coherence to your messaging pillars
Offering a fresh, unfiltered perspective to spark new thinking
04
How can I help?
Priorities change. Challenges shift. I work closely with you to understand what matters most - right now. Then I focus my expertise exactly where it counts. This is responsive, strategic support that evolves as you need it.
❊ One-Off Deep Dives
Perfect if you need a fresh perspective or a strategic reset - no ongoing commitment, just focused, high-impact sessions.
Great for those moments when you're stuck, circling, or just want a second brain that isn’t emotionally involved. No strings. Just clarity.
❊ Project Partnerships
Ideal for when you’ve got a brand or business initiative that needs expert support from beginning to end.
Think branding, site builds, launches… we'll scope, plan and execute together.
❊ Ongoing Advisory
For founders and teams who want consistent guidance - monthly hours that flex with your needs.
Think strategy, messaging, instinct checks. Whatever keeps the wheels turning and the second-guessing to a minimum.
Curious? Me too.
If you're navigating change, building something new, or wondering where to go next, let's talk.